Adam Cruces: Refresh

Adam Cruces: Refresh. Installation view


When: September 29, 2012, 6.00 – 12.00 PM

Where: Link Point, Via Alessandro Monti 13, Brescia


Press image


Refresh, by Adam Cruces, is an attempt to re-contextualize his recent digital work in a physical space. Born in Huston, Texas, in 1985, Adam Cruces lives and works in Zürich, Switzerland, where he is currently attending the Zürcher Hochschule der Künste. His work makes a consistent use of vernacular material appropriated from the web, and of concepts, images, aesthetics and practices that, introduced by the most common and popular interfaces, ended up populating our imaginary, and our subconscious. For example, Patience (2011) is a short, hypnotic video loop featuring a digital beauty, her empty eyes filled with a standard Mac OS animation, the spinning wait cursor rotating upon the remixed sound that we ear when we launch a Mac OS system. The same spinning cursor returns in Aware (2012), where its design becomes the starting point of an ambiguous sculpture, in between a Minimalist installation and a Surrealist object. How does our life on screen affect the way we think, imagine, dream and make art? How does our increasing familiarity with softwares, interfaces and technological gadgets change our visual and sound scape? Do we dream of electric sheeps? These are some of the questions raised by Adam Cruces’ work.