Cloning Aura. Art in the Age of Copycats

Cloning Aura. Art in the Age of Copycats

Mar 16, 2016

The Link Art Center is pleased to announce the publication of Cloning Aura. Art in the Age of Copycats, Chiara Moioli‘s exhaustive research into the history of appropriation art, from avant-gardes to Post-Internet and beyond. The book, Italian only, is now available on our shelves as a 320 pages black and white paperback and a free download pdf. Check it out!




Cloning Aura. Art in the Age of Copycats is an essay that explores the close relation between practices of appropriation and the questioning of authorship, from the avantgardes to Post-Internet, going through Postmodernism, 70s-80s subcultural movements, and the Surfing Club generation.
The essay is made of thousands of text quotations mined from hundreds of papers, glued together in a sort of “crazy quilt” that nonetheless holds a linear narrative. The writing technique employed is usually referred to as patch-writing, here used to speak about appropriation through an act of appropriation, and to make a statement about the information overload era we have come to inhabit.



If you can’t read Italian, you can still enjoy the five interviews we published along the previous weeks as a spin-off of the book:


Neoism Now & Then. In Conversation with Florian Cramer introduces the reader to Neoism and its connections with Mail Art, Plagiarism and, discussing in depth the practice of multiple names and offering an exceptionally rich insider view on these developments.


The Surfer’s Conspiracy. Investigating with Tom Moody digs deep into Surfing Clubs and the way they turned the practice of appropriation into a natural attitude, with the help of one of the most active surfers and of the best critical voices in this scene.


Viral Names in a Shared Network. Tales from Vittore Baroni focuses on Mail Art and the use of multiple names and collective pseudonyms in the network, hand in hand with one of the fathers of the Italian Mail Art network.


Let’s (Not) Talk An Exchange with Vuk Ćosić involves pioneer Vuk Ćosić in a conversation about the links between early, avantgarde and subcultures.


I’m Cool About It. Skyping with Cory Arcangel explores Arcangel’s role in the transition from to Post-Internet, his position about the duality online space / gallery space, and about time going by.


Chiara Moioli is an artist and researcher. More info:


The Link Art Center is part of Masters & Servers. Networked Cultures in the Post-Digital Age, a European adventure focused on a new generation of digital interventionism, awarded with a Creative Europe 2014 – 2020 grant. Up to August 2016, Masters & Servers will explore networked culture in the post-digital age.


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